State password in a pump Focus on innovation, energy saving and environmental protection

For a Chinese manufacturing industry that lacks industrial spirit, a story that focuses on pumping for 70 years is undoubtedly worth listening to.

In the face of 52-year-old Thomas, there is finally a trace of confusion: "Look at it, you have been working here for 20 years! I have only 12 years."

Thomas is a lawn maintenance worker at Samsø Golf Course in Denmark. His rhythm is not changed when he speaks. The "it" in his mouth is two pumps.

They don't look like they have features. The pump body is silver, yellow and black from top to bottom, contaminated with some dust, and stood quietly in a workshop on the golf course. Samsø is the third-biggest city in Denmark. For most Chinese people, compared with Odysseus, the birthplace of Hans Christian Andersen, and Helsinger, the background of Shakespeare’s “The Prince's Revenge”, this The islands of only 22 villages are clearly low in dust.

In the field of energy conservation and environmental protection, the land λ on Samsoul Island is high.

It was the first place in the world where modern life and production existed and where carbon neutrality was fully realized. To put it in a more informal way, Samsoa has been polluted and has achieved negative CO2 emissions.

Thomas's main job is to maintain the lawn, and grass is the life of the golf course. He knelt down and pointed to a row of letters “GRUNDFOS” on the top of the pump. He said that it helped me a lot.

GRUNDFOS, translated into Chinese Grundfos. Grundfos Denmark is a global leader in the pump industry.

Thomas needs a reliable partner to help him irrigate the grass. As part of the course's irrigation system, the Grundfos pumps draw water from the nearby lakes to provide the proper pressure for the 28-kilometre-long pipeline to send water to 218 sprinklers to irrigate the meadow.

This is not the whole story.

In fact, Thomas's helper Grundfos pumps are equipped with advanced frequency converters and can be powered by solar energy. Thomas explained that this is similar to the principle of a car engine: the best way for a driver to save energy is to adjust the throttle size to control the speed. In the water pump, the principle is the same, the frequency converter will adjust the speed step by step according to the water pump demand, thus saves the energy, high efficiency pumping.

In China, the problem of water use in golf courses has been repeatedly discussed and criticized, and even shaped as a "water devil." According to incomplete statistics, the average water consumption in the Chinese golf course is approximately 10,000 liters/m2, and the ballpark with good energy conservation is approximately 500 liters, while the water with higher water consumption is approximately 900 liters. At Samsoul Stadium, this number is about 120 liters.

"Grundfos has made Samsoe efficient green." Thomas's face, his usual solemn expression emerged.

Like Samsoul Island, Grundfos is also a strange name for most Chinese people. However, the following series of names may change this strangeness: the National Stadium (Bird's Nest), the National Swimming Center (Water Cube), the Olympic International Broadcasting Center, the Great Hall of the People, the National Grand Theatre... This is Grundfos' presence in China so far. Part of the landmark project. In fact, Grundfos entered the Chinese market as early as 1994. In 2013, its turnover in China exceeded RMB 2.2 billion.

There is no doubt that how to effectively use energy and achieve energy conservation and environmental protection is one of the development challenges that China is facing. Looking at the development history of Grundfos and Denmark may provide us with useful insights.

In 1945, the founder Paul Du Jesson opened two rooms in his own basement and set up the company, which opened Grundfos' history. Denmark in that time was stepping out of an era of extravagance and lavishness. It began to examine its own geographical location and lack of resources. Energy conservation has become a national issue to be considered. It is in this context that Grundfos was born. How to efficiently complete the transportation and utilization of water resources has become the company's driving direction.

Therefore, the starting point of Grundfos is to take care of the living environment in Denmark. With the development of globalization and the dramatic increase in population, Grundfos has become a provider of energy-saving emission reduction technologies and solutions.

Focus is the common password between Grundfos and Denmark.

The 70-year-old Grundfos only works as a water pump, specializing in industrial technology, not diversifying, and not capitalizing on the capital market. Like Denmark, they are like stalker, whether it is a country or a company. When the outside world notices them, they have surfaced and are far ahead. In 2013, Grundfos had a global turnover of approximately 26.7 billion renminbi. From a hands-on workshop, Grundfos became the world's largest pump manufacturer. Denmark has focused on technological innovation and energy conservation and environmental protection for decades. This helped them to escape from the pollution brought by industry and become one of the "happiest countries" in the world.

To some extent, this change comes from no change. In China, an uneasy change is taking place – the naive Chinese manufacturing industry has seen more and more retired figures. Some people completely abandon the manufacturing industry, sell their companies, and invest a lot of money in real estate and finance. Some people are bent on going public and diversify their money after they circulate. The original business has long since been abandoned.

Some people will deny that capital is an important market force and an inevitable result of the development of the market economy to a certain stage. A company and an entrepreneur have the power to choose their own development methods. However, from the point of view of the entire Chinese manufacturing industry, as the demographic dividend gradually fades away, we are not only lacking advanced industrial technologies, but also lacking the industrial spirit that Grundfos adheres to.

“Successful companies must learn to focus, be persistent and full of passion. Grundfos has always been committed to helping people obtain clean water from the beginning of their creation. Concentration does not mean staying on top of oneself and innovating continuously to gain more opportunities for development. "The new Grundfos president MadsNipper told me.

It is worth mentioning that MadsNipper has worked for Lego Toys for 23 years, and Lego is a world-renowned toy manufacturer. That's another focused story. In fact, the focus has almost become a unified logo for famous Danish companies, such as wind turbine manufacturer Vestas, such as Carlsberg, a beer maker, and so on.

MadsNipper's words reminded me of the 2010 interview with Gree Dong Mingzhu. The leader of this air-conditioner in China is believed to be living in a paranoid way. When I asked if she had considered entering real estate, she was obviously agitated: “We have too many opportunities to enter the real estate industry. Where do we invest and build factories? The other party said that I’ll give you several thousand acres to real estate. It was rejected by us."

Dong Mingzhu has more than once refused to get involved in areas other than air conditioning. In the wave of diversification and expansion in the history of China's air-conditioning industry, she chose to focus on “professionalism”. Her goal is very clear: "We are the boss of the air-conditioning industry, there is no other request."

In my opinion, this sentence applies to Grundfos: they will be the boss of the pump industry, and there is no other way.

More vacuum pump information is available at China Vacuum Pump Trading Network (/).

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