The latest 2007 financial report shows that Iveco achieved more than 200,000 sales in the global market in 2007, of which the Chinese market has made outstanding contributions. Iveco attributed the sales performance of the Chinese market to the "China First" strategy that was implemented last year. According to Wan Ruyi, general manager of Greater China at Iveco, this strategy will be further developed. In the near future, Iveco will create a multi-functional Chinese supply base. .
The latest 2007 financial report shows that Iveco's global sales profit in 2007 exceeded 800 million euros. Among them, the Chinese market has made outstanding contributions.
Wan Ruyi said that "Our excellent performance in the Chinese market last year demonstrated the initial success of the 'China First' strategy." In 2007, Iveco proposed "China's priority" and put the Chinese market at the core of its global strategy. Under the guidance of the "China First" strategy, Iveco moves frequently. Last year, Iveco joined hands with SAIC to set up SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. and SAIC Fiat Powertrain Corporation. Together with Nanjing Iveco, they provided a full range of commercial vehicles including engine parts, light buses and heavy trucks. product.
The completion of the layout in the Chinese market is only Iveco's first step. Wan Ruyi stated that Iveco will create its own multi-functional Chinese supply base in the near future. He emphasized that Iveco’s "China's priority" strategy has three pillars: the first two are completed through joint ventures with the Chinese side; the first is for the domestic market, and Iveco's advanced technology and rich management concepts are used to ensure market share expansion while continuing To increase profits, the second is to face the export market and use Iveco's global sales network to sell its products produced in China. The third pillar is Iveco’s need to establish a strong Chinese supply base to help its business in Europe and other countries.
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