Sinopec Lubricant Company focuses on “marketing†in overseas market development, not just “doing tradeâ€. Focusing on the goals of “image of the tree, market expansion, and creation of benefitsâ€, we will focus on the development of marketing networks, optimizing product structure, increasing staffing, and clarifying brand positioning. In the first quarter, various business adjustment measures will be put in place. The overseas market development task laid a good foundation. Due to the increase in the sales volume of high-end products, the average price of overseas sales products in the first quarter increased by about 10% year-on-year, and the ratio of sales of oil and fat products has also become more reasonable.
Perfecting the marketing management of the international market is the highlight of 2012. Sinopec Lubricant Company learns from the regional sales model of international companies and domestic marketing experience, and conducts regional management of global market development, combining regional, religious culture, economic development and current status. The characteristics of sales model set up 10 market segments, clear key development areas, further standardize network construction, and form a healthy sustainable marketing channel.
Through the optimization of product structure to further enhance the brand texture. Combing product lines, guiding distributors to sell products with high quality, high added value, and more in line with SINOPEC's brand positioning in the local market, and increase the sales ratio of high-end products. Such as: the first quarter of lithium increased by 310%.
Increase the dispatch of personnel, close to the market, and quickly respond to product demand. At present, market developers in the three regional markets of Southeast Asia, Vietnam, Cambodia, and the Middle East have been stationed in place. Recent arrivals in the markets of Oceania, Africa, and other markets in the South American market have entered the countdown phase. The presence of resident personnel will fully understand the local economic development situation and market demand, visit dealers and customers, capture business opportunities, carry out publicity and promotion, and effectively enhance the competitiveness of products.
“SINOPEC lubricants overseas market development will gradually enter the intensive cultivation stage, increase the depth of market development, establish an international market price system adapted to its own brand positioning, and gradually form a sustainable development in accordance with the principles of sub-regional and sub-channels.†Sinopec Lubricants International Responsible comrades of the marketing department said.
In 2012, Sinopec Lubricating Oil Company will also conduct appropriate media publicity in key overseas markets based on its market strategy and focus on aerospace technology to further enhance the visibility and influence of SINOPEC products, combined with the ground promotion of business personnel stationed overseas, and overseas. Dealers work together to promote SINOPEC lubricants' overseas market to continue to grow bigger and stronger.
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