· Leveraging 600,000 word-of-mouth to inherit the new emperor's glory should not be difficult

For Geely Automobile, the importance of Emgrand EC7 is self-evident. In the few years after the sale of EC7 and EC7-RV, they have supported the main Jiangshan brand. Up to now, in just five years, the total sales of the two models have reached 600,000. . More importantly, these two models are not only the guarantee of Geely's sales, but also the Geely Automobile's overall brand and quality have risen to a new level.
Today, the Emgrand EC7 welcomes all new models. On Saturday, Geely New Emgrand will be officially listed. With Geely Automobile's re-integration of the brand, the names of EC7 and EC7-RV will also have some minor changes. The official is called Geely New Emgrand sedan and two-box. The brand is Geely, and Dorsett has become the name of a model series.
Compared with the current Emgrand EC7, the new products have changed a lot. Mainly reflected in three aspects, modeling, power, intelligent configuration.
The shape is younger and more fashionable. The shape of the new emperor is undoubtedly younger and more fashionable. The interior of the headlights has a wing-shaped bright strip decoration that is visually more flexible. The newly designed gull-wing bright bumper is more streamlined, and LED daytime running lights are added to both sides of the bumper. In the color matching, from the headlights to the front grille and the bumper air intake part, the blackened design is used, which looks even more cool.
In the interior, the new Emgrand has a very rich Volvo interior taste, whether it is color matching or panel layout design. In 2011, Volvo Design Director joined Geely as the Vice President of Geely Design, which made the interior design of Xindihao naturally with a strong Volvo brand.
Obviously, these new designs, both internal and external, are more in line with the tastes of the current mainstream consumer groups. Geely's new generation of models are further developing towards youth. After the 80s became the main consumer of the market, the younger style was the general trend of car design.
The new matching 1.3T engine is a big bright spot. New Emgrand has adopted Geely's newly developed 1.3T supercharged engine. For this engine, although it is not yet on the market, the people who actually pay attention to Geely are already very familiar with it. It has been shown many times at the auto show. The engine's increased compression row is the trend of the current traditional powertrain development, and in the supercharged engine whose own brand has been mass-produced, this engine is currently the smallest displacement. And its power performance, the maximum output power is 98kW, the maximum output torque is 185Nm, the performance is quite brilliant. For the Emgrand EC7, its performance is a slight surplus, cost-effective.
In terms of transmission, the 1.3T supercharged engine is matched with the CVT continuously variable transmission and a six-speed manual transmission provided by Bunge, Belgium. Belgian Bunge is a subsidiary of ZF, specializing in the development and production of CVT gearboxes. In the past five years, Bunge has matched many models in China, and the adaptability to Chinese roads and road conditions has become higher and higher, and the overall performance has become stronger.
The new Emgrand that matches the 1.3T+6MT and CVT, the comprehensive fuel consumption of the Ministry of Industry and Information Technology is 5.7L and 5.9L respectively, which is second to none in the size and weight of the new Emgrand.
Intelligent configuration follows the trend of the automobile market Since the second half of last year, the Internet of Vehicles has entered a stage of rapid development in China. Especially after Apple and Android have released the Internet of Vehicles solution, the Internet of Vehicles has become a key point that cannot be mentioned in the current new products. In this regard, the new Emgrand has followed up very fast, and is equipped with Geely's newly developed G-Netlink Geely intelligent in-vehicle system and G-link Geely mobile interactive system.
In addition to the previous multimedia playback, one-button navigation and life information services, G-Netlink Geely Intelligent Vehicle System has added security protection such as SOS emergency rescue and airbag pop-up alarm. This system is based on Android system development and optimized on the operation interface. In addition, there are practical applications such as voice control and WiFi hotspot coverage in the car, which makes the driving life more fun.
The G-Link Geely Mobile Internet System is a system that seamlessly interconnects users' mobile phones with car screens. Android and Apple phones can be connected directly to the car screen via HDMI, USB or Bluetooth connectivity. Among them, the Android mobile phone can also carry out two-way control of the mobile phone and the car touch screen (the Apple mobile phone can only control the touch screen by the mobile phone), which is very convenient. Through the interconnection, the video and audio in the mobile phone can be directly played on the car screen. It also supports most apps and games for mobile phones.
Can the new emperor with obvious progress be able to create more glory?
Compared with cash, Geely New Emgrand is currently a relatively competitive selling point. How to turn this outstanding progress into its competitive advantage in the market is the problem that the Geely marketing team will face.
For Geely, the biggest advantage now is that the new Emgrand does not need to start all over again. In the sedan market of less than 100,000 yuan, the monthly sales of EC7 and EC7-RV have basically remained above 10,000, which has always been among the best in the market. In just a few years, it has quickly accumulated more than 600,000 owners for Geely.
What Geely needs to do now is to try to make the existing 600,000 owners become the spokesperson of the new emperor. These existing possessions are evidence that the quality of the new Emgrand is recognized by consumers. In the marketing, Geely needs to make consumers realize that after several years of market testing, the quality of the new Emgrand has been recognized by the market and is still making progress. In addition, it is necessary to enhance the attractiveness in the after-sales service, so that more existing users feel that the quality of Geely is not only reflected in the product, but also in the full-service of the car.
In attracting young consumers, Geely should further strengthen its new powertrain and new equipped intelligent configuration, highlighting its technology with creative interactive marketing that is more popular with young people. Fashion, let more young consumers know and accept. As long as the product design and marketing methods of these two models are always in close contact with the mainstream consumer groups, it will not be difficult to continue and create new glory.

Whistling Kettle

Whistling Kettle

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