Heavy truck companies rely on new products and new products to compete in the market


According to statistics from the China Association of Automobile Manufacturers, the total domestic heavy truck sales exceeded the 500,000 mark for the first time in 2008, reaching 540,000 vehicles, a slight increase over the same period of last year. The industry is generally cautious about the heavy truck market in 2009. Some research institutions predict that sales of heavy trucks will not exceed 480,000 units in 2009, and negative growth will reach double digits. The agency also said that it does not rule out the rapid improvement of the domestic economy, heavy truck sales may reach 600,000 vehicles.

This year, the heavy truck market faces many uncertainties. In the face of a complex market environment, what kind of products will the heavy truck companies take to compete? We might as well sort it out.

New generation of high-profile debut products

China National Heavy Duty Truck and Anhui Hualing have launched their own new replacement products. The replacement products occupy an important position in the development strategy of the company. In November 2008, Anhui Hualing launched its second-generation product, the Xingkai Ma series heavy truck. Based on European technical standards, the KMC series models are jointly developed with Idari Broadcom Design and Rieter Automotive Systems. The power system matches 12-liter and 13-liter engines from well-known brands such as Cummins, Shangchai Hino, and Mitsubishi. The transmission mainly uses ZF products and the axle uses Arvin Meritus Bridge. StarKama series heavy trucks are positioned in the high-end markets of international and domestic coastal areas.

In December 2008, a new generation of heavy-duty trucks, the A7, which was developed by Sinotruk for three years, has a high profile appearance in Jinan. The appearance and interior layout of the Haoqi-A7 cab was developed jointly with Giugia Design Co. of Italy. It has a European style.

The Haoqi-A7 matches the D12 produced by China National Heavy Duty Truck. The engine is also a new product of China National Heavy Duty Truck. Instead of adopting the controversial EGR system, it uses the electric control company's electronically controlled common-rail fuel system. Another noteworthy aspect of the Hao-A7 is the standard configuration of a mechanical automatic control shift transmission (AMT). This time, Sinotruk adopted AMT as the standard configuration of this series of models. It is a bold decision and there is a certain risk.

Upgrade product main push "smart"

The technical upgrading of products is an important measure for SAIC Iveco Hongyan, Beiqi Foton and Shaanxi Zhongqi to participate in the market competition in 2009. The main direction of technological upgrading is invariably aimed at creating “smart” type heavy trucks.

On November 28, 2008, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. held a special listing ceremony for the new TAMPA new car in Chongqing. Special tyrants are heavy trucks built by SAIC Iveco Hongyan Joint Venture after the establishment of the joint venture, absorbing the European technology, and is also the company's first product, bearing the heavy responsibility of returning to domestic backbone heavy truck companies.

Special tyrants are optimized and transformed by European technical experts on the basis of the original Hongyan T-type vehicle. Special fighter's cab and chassis are modified by experts from Italy to implement the design concept of sturdy, durable, sturdy, reliable and safe. . Yang Shuyi, general manager of the company, said that this car will be SAIC Iveco Hongyan the next three years, "eat" products.

Beiqi Foton recently launched the Auman Smart Edition heavy truck. According to reports, this product is a three-year alliance between Foton and Bosch and Weichai. It includes an important technology that is the intelligent control of engine power, that is, the use of multi-state fuel-saving switch, users can choose the power output of the engine according to the actual loading conditions and road conditions, in order to reduce the additional power consumption, so that the power of the engine can be adjusted. Another important technology is to improve the reliability of vehicles through intelligent control, that is, to understand the engine operating conditions through real-time monitoring online, provide monitoring for ABS and other electronic modules, reduce the number of connectors, reduce the failure rate, and improve the system's fault diagnosis ability and reliability. .

Shaanxi Heavy Duty Truck launched a fully upgraded second-generation National III Heavy Duty Truck during the 2009 Business Annual Meeting and proposed the concept of “smart fuel economy”. According to reports, the feature of the heavy truck is the cooperation of “smart fuel economy” and “smart management”. Among them, "smart fuel economy" includes multi-power fuel-saving switches, fuel-efficient 1+1 (oil-saving thermostat fan and fuel-efficient cylinder-breaker technology) and water removal filter. "Intelligent management" includes seven functions of the common rail system: stage management, fuel consumption management, vehicle speed management, location management, vehicle security, abnormal reminding, and remote diagnosis. In addition, the intelligent maintenance system can achieve automatic engine diagnosis and real-time fault alarm, easy and convenient maintenance.

"Sub-new" model performance is worth looking forward to

The launch of Dongfeng Tianlong and FAW Jiefang J6 has greatly improved the competitiveness of Dongfeng Commercial Vehicles and FAW Jiefang Heavy Vehicles. In 2009, these two "new" heavy trucks that have been launched for one or two years will become the protagonists participating in the market competition.

Dongfeng Tianlong officially listed on the market in 2006, the product performance and quality have been fully tested in the market, has been recognized by the user. After more than two years of market development, sales exceeded 40,000 vehicles in 2008, indicating that the product has entered a high growth period. Dongfeng Tianlong's performance in 2009 is worth looking forward to.

The J6 series heavy trucks launched by FAW Jiefang in 2007 have completed the market introduction period. After the full implementation of the China III standard in the second half of last year, the J6 series products will have a strong trend. According to reports, the Liberation J6 cab has undergone improvement and upgrading, and product varieties have become more abundant. A person in the relevant department of the company said that the price of the J6 series will be adjusted in due course so that it will have the conditions for quantity.

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