Business Viewpoint: Appealing for "Overproduction Is Not Counted"

At the beginning of the new year, the author discovered a strange phenomenon in a catalyst production company: On the one hand, the company’s products are currently in short supply, many customers are holding the money but cannot get the goods; on the other hand, the factory’s leaders are issued to the workshops. A production restriction order for 'overproduction not counting production'.
It seems counter-intuitive that users who hold orders in hand have issued a 'ban' that prohibits overproduction. Carefully asked to know what happened. Originally, the company’s products have been in short supply in recent times. Under the dual pressures of market demand and team assessment, a series of unfair competition such as rush production and overproduction have started to emerge among some of the company’s teams. Although the output comes up, it can cause fluctuations in the operation of the production plant, and sometimes it also causes product quality instability.
In response to this situation, the decision-makers at the plant reached a consensus that they must not pursue production at the expense of quality, and must not use production to discuss heroes. Therefore, they issued a ban on overproduction and ensured product quality in a state of strong sales. The result of this is that more users would rather not give up the 18,000 yuan per ton of cheap catalyst to buy, but they are willing to line up to buy the plant's quality assurance product of 22,000 yuan per ton.
For the enterprise, the ban on “over production is not counted” is a loss of sales in the short term. It may also result in the loss of some customers due to lack of supply, but it will win more customers in the long run. The benefits generated by this ban by the company can at least give us a few inspirations for our business decision-makers: First, quality is the lifeblood of a company. Therefore, any corporate behavior must give way to quality. And lose a market. The kind of 'rapid radish is not washing the mud' approach will definitely lead to a decline in product reputation and a shrinking market, which will eventually form a vicious circle. Secondly, between various processes, between production teams and between production workshops, the production workshops must be in a controlled state to maintain stable and continuous production of the system, and to realize the overall scale efficiency of the production line, and to realize efficient and stable balanced production; and each process, team, The competition between workshops should also be based on the premise of being standardized, orderly, civilized and efficient. Third, not only production, such as sales receipts, expenses, raw materials supply, etc., have a problem of 'equilibrium'. They should all have a strong constraint mechanism and operate under controlled conditions.
Do not underestimate the idea that 'overproduction is not counted'.