The international financial crisis has destroyed many things and has also spawned many new things. In November 2009, the Ministry of Commerce and other six ministries and commissions issued the "Opinions on Promoting the Sustainable and Healthy Development of China's Export of Steam Products" to support the severe export situation of auto companies in response to the financial crisis. Over the past year, China’s auto exports are still in the process of recovery and adjustment. Although there are no significant achievements, they also have many landmark achievements, among which the effects and problems are more worth combing.
The automobile export strategy announced last year listed the construction of export bases as an important measure for the development of automobile exports, and actively reversed the guerrilla warfare situation in which the previous auto exports were used to “fire one shot and change a placeâ€. The Nanfang Daily reporter learned from car exporters like Chery Automobile and Great Wall Motor that after the financial crisis, setting up factories overseas and establishing a marketing network has become a strategic choice for car companies to reverse the export situation.
Monthly export volume weighs tens of thousands after two years
According to Chery’s introduction, overseas market sales in September this year hit a record high for the year to reach 10,564 units, continuing the growth momentum in recent months. The month before Chery had exported more than 10,000 yuan before the financial crisis was August 2008. In August 2010, Chery’s export volume topped 10,000 vehicles for the first time, reaching 10,360 units, an increase of 2.38 times year-on-year. After two years of silence, finally dawn. From January to September of this year, Chery's overseas market sales reached 67,865 vehicles. Since May, the monthly export growth rate for each month has reached 259%, 106%, 199%, 238%, 71.5%, showing a rapid recovery.
According to statistics from the China Automobile Association, from January to September, the top five export vehicle manufacturers were Chery, Chang'an, Great Wall, Dongfeng and Beiqi. According to Chery Automobile News Spokesman Jin Yibo, according to Chery's current export momentum, it is a foregone conclusion that the annual export championship of China’s auto enterprises will be a foregone conclusion. It is estimated that with the further recovery of the international market and the improvement of its global marketing network, Chery’s exports will continue to grow this year, and it is expected to exceed the export target of 100,000 vehicles.
Behind the data, Chery’s overseas market development model has developed in depth, from “going global†to “going inâ€.
Chery builds 16 overseas factories
On September 17, Chery Automobile and the Brazilian State of Sao Paulo officially signed a framework agreement for investment in Chery. Chery has thus become China's first Chinese automaker to invest in and build a factory in Brazil. Chery will invest 400 million U.S. dollars in Brazil and eventually build 150,000 vehicles annually.
According to Zhou Biren, general manager of Chery International, Chery vigorously built a marketing service network to sell Chery products, and established Chery manufacturing bases around the world, adopting KD project models, technical cooperation projects, government procurement projects and other in-depth cooperation models to promote Chery products. Global Market. As of now, Chery has established a marketing service network with nearly 1,000 distributors as its core overseas, effectively protecting Chery's unimpeded sales channels and after-sales service levels. At the same time, it has established 16 KD factories overseas and established 10 One office and four joint venture (sole proprietorship) companies, while improving the radiation capabilities of Chery products in the global market, effectively reduced the overall cost of Chery products and improved the global market competitiveness of Chery products.
At the same time, Chery took a strategy of “walking in†to integrate into overseas local markets, and imported Chery’s technology, brand, and corporate culture into all parts of the world, and achieved a high degree of integration with the local market in terms of product performance requirements, economic development, and social culture. To achieve product localization (adaptive development), marketing localization, personnel localization, and cultural localization. In addition, a set of management and marketing models have been formulated for different overseas markets to provide a solid foundation for the further development of the international market.
Zhou Biren said that in recent years, Chery A3, Tiggo, Rui Wei, Wei Lin and other series of high-end models have been launched overseas. Chery's technology, quality and service reputation have gradually accumulated and improved, gradually changing from the initial stereotype with low prices and quality. For the appearance of stylish, cost-effective, good quality international brand image.
Overseas factory building becomes a new strategy for car enterprises
Building overseas plants has become a consistent new export strategy for auto companies during the post-financial crisis. Nanfang Daily reporter learned from Great Wall Motor that at present, Great Wall has established assembly plants with local partners in Russia, Indonesia, Iran, Vietnam and Egypt. In the next three years, Great Wall Motor will establish overseas cooperation projects in the Philippines, Senegal, Bulgaria, Venezuela, and Malaysia. The total production capacity will exceed 100,000 vehicles. Among them, the assembly plant in Senegal was put into production in September this year, and the assembly plant in the Philippines will be put into production before the end of the year.
In 2010, Great Wall Motor plans to export 60,000 vehicles. In August this year, it has completed more than 34,000 vehicles. At present, the export area is mainly in the Middle East, Africa, Australia, Europe and other regions. Haval has very good sales in the EU, Italy and Romania and will steadily expand to countries such as Western Europe in the future. Great Wall Motor has established more than 500 sales networks worldwide and has established more than 800 sales and after-sales service outlets to ensure the maintenance service radius.
The automobile export strategy announced last year listed the construction of export bases as an important measure for the development of automobile exports, and actively reversed the guerrilla warfare situation in which the previous auto exports were used to “fire one shot and change a placeâ€. The Nanfang Daily reporter learned from car exporters like Chery Automobile and Great Wall Motor that after the financial crisis, setting up factories overseas and establishing a marketing network has become a strategic choice for car companies to reverse the export situation.
Monthly export volume weighs tens of thousands after two years
According to Chery’s introduction, overseas market sales in September this year hit a record high for the year to reach 10,564 units, continuing the growth momentum in recent months. The month before Chery had exported more than 10,000 yuan before the financial crisis was August 2008. In August 2010, Chery’s export volume topped 10,000 vehicles for the first time, reaching 10,360 units, an increase of 2.38 times year-on-year. After two years of silence, finally dawn. From January to September of this year, Chery's overseas market sales reached 67,865 vehicles. Since May, the monthly export growth rate for each month has reached 259%, 106%, 199%, 238%, 71.5%, showing a rapid recovery.
According to statistics from the China Automobile Association, from January to September, the top five export vehicle manufacturers were Chery, Chang'an, Great Wall, Dongfeng and Beiqi. According to Chery Automobile News Spokesman Jin Yibo, according to Chery's current export momentum, it is a foregone conclusion that the annual export championship of China’s auto enterprises will be a foregone conclusion. It is estimated that with the further recovery of the international market and the improvement of its global marketing network, Chery’s exports will continue to grow this year, and it is expected to exceed the export target of 100,000 vehicles.
Behind the data, Chery’s overseas market development model has developed in depth, from “going global†to “going inâ€.
Chery builds 16 overseas factories
On September 17, Chery Automobile and the Brazilian State of Sao Paulo officially signed a framework agreement for investment in Chery. Chery has thus become China's first Chinese automaker to invest in and build a factory in Brazil. Chery will invest 400 million U.S. dollars in Brazil and eventually build 150,000 vehicles annually.
According to Zhou Biren, general manager of Chery International, Chery vigorously built a marketing service network to sell Chery products, and established Chery manufacturing bases around the world, adopting KD project models, technical cooperation projects, government procurement projects and other in-depth cooperation models to promote Chery products. Global Market. As of now, Chery has established a marketing service network with nearly 1,000 distributors as its core overseas, effectively protecting Chery's unimpeded sales channels and after-sales service levels. At the same time, it has established 16 KD factories overseas and established 10 One office and four joint venture (sole proprietorship) companies, while improving the radiation capabilities of Chery products in the global market, effectively reduced the overall cost of Chery products and improved the global market competitiveness of Chery products.
At the same time, Chery took a strategy of “walking in†to integrate into overseas local markets, and imported Chery’s technology, brand, and corporate culture into all parts of the world, and achieved a high degree of integration with the local market in terms of product performance requirements, economic development, and social culture. To achieve product localization (adaptive development), marketing localization, personnel localization, and cultural localization. In addition, a set of management and marketing models have been formulated for different overseas markets to provide a solid foundation for the further development of the international market.
Zhou Biren said that in recent years, Chery A3, Tiggo, Rui Wei, Wei Lin and other series of high-end models have been launched overseas. Chery's technology, quality and service reputation have gradually accumulated and improved, gradually changing from the initial stereotype with low prices and quality. For the appearance of stylish, cost-effective, good quality international brand image.
Overseas factory building becomes a new strategy for car enterprises
Building overseas plants has become a consistent new export strategy for auto companies during the post-financial crisis. Nanfang Daily reporter learned from Great Wall Motor that at present, Great Wall has established assembly plants with local partners in Russia, Indonesia, Iran, Vietnam and Egypt. In the next three years, Great Wall Motor will establish overseas cooperation projects in the Philippines, Senegal, Bulgaria, Venezuela, and Malaysia. The total production capacity will exceed 100,000 vehicles. Among them, the assembly plant in Senegal was put into production in September this year, and the assembly plant in the Philippines will be put into production before the end of the year.
In 2010, Great Wall Motor plans to export 60,000 vehicles. In August this year, it has completed more than 34,000 vehicles. At present, the export area is mainly in the Middle East, Africa, Australia, Europe and other regions. Haval has very good sales in the EU, Italy and Romania and will steadily expand to countries such as Western Europe in the future. Great Wall Motor has established more than 500 sales networks worldwide and has established more than 800 sales and after-sales service outlets to ensure the maintenance service radius.
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